This is the analysation of the logo for the brand Cheap Monday ™.
Basically the brand category is under fashion apparels as the brand sells clothing product like jeans, t-shirts and sunglasses.
What makes it stands out against its competitors is not only the quality and cut of its jeans but also its logo. There is a subtle subliminal message within the skull in its logo. The inverted cross represents anti-establishment, namely religion. Though ironically it is also what repels customers.
The brand character is somewhat rebellious and dark. The skull almost represents aggresiveness and barbaric qualities. The inverted cross is an extreme example of non-establishment and anarchy. This makes their user feel powerful. It makes them feel like their opinions are worth listening to because sometimes the government can really influence people to not voice out their opinions.
The brand benefit. In Singapore a pair of Cheap Mondays Jeans can cost you up to 120 dollars. Yet people still get them for its unique cut, durability and its washes. Wearing a pair of Cheap Mondays is also a statement, as it lets people know that
1) you can afford to splurge for comfort
2) You do know the underground brands. [not mainstream]
The brand credibility. There are no mainstream advertisements on the Cheap Monday Clothing labels in Singapore so far. Therefore the best way to truely know if its worth it is through word of mouth. Another unique advertising method is by having people wear them. When people wear their jeans and walk around, people will notice that the jeans look very attractive. They would then realise that those are cheap monday jeans through the labels at the back of the jeans and then they would buy it.
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