I just realised that for each brand, there is a distinct image that they are potraying and through this lesson i found out that each image potrayed is based on the character of greek mythology. Perhaps even greek mythologies created characters out of these guidelines but that is another question.
Having a brand identity that is ever-changing can be quite confusing for customers. For example for one advert they appear as the sage, the wise man and offer quality advices and the next they are being the jesters that pulls out foolish jokes. A way this can backfire is that a customer who feels strongly for the brand because it potrays a certain image would be disappointed to find out that it has changed in how it potray itself.
However one way it helps is if it lets people have a fresh perception of the brand. Building up a strong foundation of followers with one image and start rebuilding a foundation of followers with another image without losing the followers from the previous. This require immense planning and strategy.
I am still deciding as of now the type of image i am going to potray. But most probably i am the jester as most of my work are very laidback and i try to inject humor into my works.
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